BYKidO Update - Mid Jan 2017

Dear Partners,

Please see below the BYKidO Update for Mid January 2017.  For new Partners – you may now view all Updates (starting 1^st of September) from here.

Why am I writing the bi-weekly Updates?

To create a Partnership with each Partner, I believe in providing an update of what we are doing and our plans. Perhaps it will spark ideas for further collaboration or encourage you to give us additional support in some areas. I believe that there is always potential for more.

My idea for BYKidO is to create stronger relationship with each Partner and not be just another listing site. While there are many factor affecting our level of engagement, providing updates on BYKidO, in my opinion, is a step in building this Partnership.

I like to reiterate my Triple Win belief that for BYKidO to succeed, BYKidO has to help our Partners to meet their business objectives while giving our Parents good promotions and deals! I hope our Partnership will help us achieve this.

Key Matrix – Past, Present and Future

Below is a table, listing a number of matrix that I look at, for Partners familiar, you will note that I added total Redemptions for the month. For each matrix, I have provided details on where we started in January, our last update, as of today and the Target for end June 2017

Significance of the above

1. Partners and Promotions – We wish to grow our Partners and Promotions to remain attractive to Parents. When we are attractive to Parents, we will be able to attract more eyeballs to all our Partners.
2. Mailing List and Facebook Likes – This represents our reach to Parents. A larger number allows us to reach more Parents.
3. Pass Holders – These are people who are able to redeem the Promotions. The greater the number, the higher the potential of redemption for your promotion.
4. Total Redemptions – This measures how many redemptions have been made for the month and will give us a gauge of success.

Summary of Activity with Partners / and Collaborations for the Last 2 Weeks

1. New Partners and Promotions
   • Crestar Learning Centre (Education)– 2 Trial Classes @ $20
   • Molin Teaching Centre (Education) – 2 Trial Classes @ $20
   • Journey of the Entrepreneur (Education) – 1 for 1 Trial Classes @ $20 / 10% Off Holiday Bootcamp
   • Honestbee (Lifestyle) - $20 off min $100 spending
   • Perfect Pitch (Music & Arts) – Discount for PerfectStart 1 + 3 / Free Instrument for 2 Term Signups

2. New Promotion from existing Partners
   • Nil

3. Promoting Partners’ in-house Event or Promotion
   • My Little Giant – 1 for 1 Promotions for Jan 2017
   • Journey of Entrepreneurship – Introduction of Cheftrepreneur
   • Ready Steady Go Kids – Giveaway 2017 Sponsorship

4. Competitions / Giveaways

• Jan 2017 Giveaway – BYKidO is running a Giveaway with several Participating Partners as well as sponsors (we will greatly appreciate any shares on your channels!)
  • Facebook Post: Reach – 7,500+, Likes – 91, Shares – 34
  • Website: View – 791
  • A whole month of features, promotions and activity has been planned for increasing the visibility the Giveaway, thus every Partner on BYKidO.
  • Featured on SassyMama and Cheekie Monkies, as well as other channels in the last 2 Weeks.

5. BYKidO Events with Partners

• Completed:
  • Nil
• Upcoming: Discussion ongoing for 2 events (Feb) more details to follow.

6. Corporate and Pre-school Tie Ups

• New Tie Ups
  • Corporate Staff Benefits: PSA
  • Preschool Signup Benefits: Nil
• Existing Tie Ups
  • Corporate Staff Benefits: CapitaLand, Deutsche Bank, Ernst and Young, DBS Bank, OCBC Bank, Google Parents Group, Rewardz (Staff Benefit App with 20+ Clients), PSA
  • Preschool Signup Benefit: Carpe Diem (Spottiswood), Thinkers Alliance (Finance Company)

7. Website Developments
   • Jan 2017 Partners and Promotions updated
   • Online Voucher system (in progress)
   • Additional Filtering Function on Promotion Page (Live)
   • Updated Homepage to include “featured” Partners / Promotion. Contact us if you wish to be featured.

8. Other Notables

• Expert Series – this is a series of professional articles focus on Kids wellbeing.
  • Our first article was Dental Care for Kids, partnering with T32 Dental.
  • We have also agreed with a Financial Planning Company and Busy Tables on next articles
  • We are looking for other suitable angles that we can explore. Example, PDs, Wellness Experts, Fitness Experts. We are open to discussion if you wish to join our Panel.

Things for you to Note and to Action

1. Partners – Jan to Jun 2017
   • Let us know how we can add value to your organisation – be it an event, an article or simply a feature of your inhouse activities.

2. Take part in an EDM Marketing Campaign at a low fee
   • Will you like to take part in an EDM Marketing Campaign at a lower cost?
   • Normal EDM campaigns charge between $1,000 - $5,000 and might be out of reach for many small businesses.
   • To help you as well as BYKidO reach out to a wider audience, I like to include you in our marketing campaigns with paid advertisers for a small fee.
     1. Our first campaign is an EDM campaign with the British Club – with an email reach of over 2,500 mostly expat families.
     2. For a fee starting from just $100, we will be glad to include your Logo and Promotion in the attached EDM.
   • What do you get?
     1. You get to reach the intended audience at a much lower fee
     2. Our audiences are aligned, thus you will reach an audience that will make sense to your brand

• You do not need to get involved in creating the EDM or to handle the advertiser

1. Direct ROI through redemption of the Promotion as well as brand marketing to a selected audience

• Reach out to me for a slot or more details. Deadline for taking up slots is 31^st Jan 2017.

3. The 2017 BYKidO Partners Giveaway

This is a monthly long effort to attract new “Likes” on Facebook, grow our mailing list and to increase engagement from our audience. The result of the giveaway should benefit all Partners on BYKidO as we increase the visibility of your brand.

• 3 Main prize sets with additional “bonus” prizes includes:
  • Classes / Activities sponsored by Participating Partners
  • $50 Grocery Voucher sponsored by BYKidO
  • Bonus from Sponsors
• Mechanics: Like us and Signup to our mailing list and stay tune for instructions to win a prize.
• How can you help?
  • Help us to share this across your communications channels. When we grow our reach with your help, every Partner will benefit. Below are links that you may share with your community.
  • Facebook Post on Giveaway
  • Website Post on Giveaway
  • Tag us or include us in your emails when you share with your community
  • Use the hashtag #BYKidOGiveawayJan2017
• We will try to make this fun for you too!
  • Share and tag us or include us in your emails, and each share and emails will give you 1 entry to win $50 Grocery Vouchers (or equivalent) too!
  • Remember to tag or include us in your emails so that we may track the entries
  • 1 Random Winner will be chosen from all entries!
  • This is open to all Partners and Organisations that we are collaborating with.

4. Partners and Promotions – Speak with us on any of the following.
   • If you are keen to better understand the Partners and Promotions for collaboration, we will be glad to send across an excel sheet of Partners and be the enabler of any collaboration.
   • Are you running an in-house promotion, event or campaign? Let us know and we will be hep you share it across our marketing channels where appropriate.
   • Have an idea on how we may help you better? Reach out to me and I am open to discussions.

5. Events

• Our discussions on the Jan 2017 event was delayed, thus we are not holding any event this month.
• We are working on 2 potential events in Feb and in Mar. More details will follow.
• I am sourcing for location for our 2017 events, let us know if you like to work together and we can arrange to speak

6. Corporate and Preschool Tie -up
   • Do you have a Corporate / Group pricing? Let us know and we will be glad to promote your corporate / group bookings in suitable future conversations.
   • We will also appreciate any introductions to Corporates or Preschools that might find our services useful. We can discuss how this might be beneficial to all parties involved.

7. Benefits to your Members
   • If you are running an in-house membership program, I will be glad to discuss how we may provide the BYKidO Pass as a membership benefit to your members.

As always, thanks for partnering, believing and helping grow BYKidO!

Thank you,

Jiarong (JR)