The Wildlife Reserves Singapore unveils a new corporate identity, the Mandai Wildlife Group as the group manages the new integrated destination, the Mandai Wildlife Reserve.
Singapore’s wildlife parks will be located together in the new integrated destination that is being named Mandai Wildlife Reserve and will be managed by the Mandai Wildlife Group, a new corporate identity of the "Wildlife Reserves Singapore"
Parks Renamed
The home of Kai Kai, Jia Jia and our new baby Panda, River Safari, is renamed River Wonders to better reflect the experience it offers of taking guests on a meandering walk through the aquatic world of freshwater habitats.
The Mandai Wildlife Reserves will also welcome Singapore’s new bird park, replacing the Jurong Bird Park. The new bird park, to be named Bird Paradise, brings guest on a journey into the amazing world of avian wonders. Dedicated to bird conservation, it will house one of the largest numbers of threatened avian species under human care.
The Singapore Zoo and Night Safari will retain their names.
New Attractions
Artist illustration of the new Rainforest Kidzworld in the Singapore Zoo.
A new attraction, the Rainforest Wild will open at the Mandai Wildlife Reserves and offers explorations within a rainforest setting where habitat, adventure and animals are weaved together into one compact experience.
Families can also expect enhancements to the existing parks, including a new amphitheatre at the Night Safari and a revamped Kidzworld in Singapore Zoo.
The Group is expanding the use of digital and virtual content to complement the physical venues. Parents and children can also look forward to Ranger Buddies, an expanded programme with new exciting phygital (physical and digital) activities. Through daily learning missions, children can become a hero to champion positive change for themselves, others, and the environment.
New Logos, Website and Social Media
Don't be shocked if you find the familiar logos replaced. The roll-out of the new brand identity and logos, along with additional visual assets, has started with a change in the corporate attire and the roll-out of new platforms such as the website (https://www.mandai.com/), social media channels, e-tickets, and key park signages.
The complete brand changeover is expected to take place by the end of 2022.
*Photos credit: Mandai Wildlife Group
