Learn through play with the new LEGO Bluey-themed sets — Discover six fun-filled editions!
If your little one is a fan of Bluey, get ready for an exciting new way to bring everyone’s favorite Heeler family adventures to life! The LEGO Group and BBC Studios have unveiled brand-new LEGO® Bluey™ playsets, making it easier than ever for you to build, play, and create unforgettable moments together with your family.
Get to Know Bluey
Bluey, the lovable and energetic Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has won hearts around the world with her imaginative adventures and playful spirit.
As the #1 most-watched streaming series in the U.S. in 2024—available on Disney+—this hit animated show has become a favorite among families. Loved by kids and parents alike, Bluey also ranks as a top-performing show in Australia, the UK, and beyond!
Explore the New LEGO Bluey Sets
Bringing the magic of Bluey into the world of LEGO® for the first time, this exciting collaboration is designed to connect families and LEGO fans with Bluey’s playful and relatable adventures.
The new LEGO Bluey sets spanning LEGO DUPLO® and LEGO 4+ encourage creativity, storytelling, and hands-on fun while supporting children's emotional and cognitive development. With six brand-new sets for ages 2-5, all launching on 1 June 2025, your little one can build, imagine, and play alongside Bluey and her family like never before!
Whether your little one is just starting with LEGO DUPLO or ready for a bigger challenge with LEGO 4+, these sets bring endless fun and interactive play for your family.
Check Out the LEGO DUPLO
Little builders aged 2 and up can dive into hands-on play with the two new LEGO DUPLO® Bluey sets, designed to spark creativity and imagination. The LEGO DUPLO set (10458), Ice Cream Trip with Bluey, provides toddlers with immersive role-play fun by recreating favorite moments from the TV show.
This set helps children understand the emotions involved in enjoying a treat and sharing special moments together, offering a fun way for children to develop important skills while playing. The set comes with two DUPLO figures, Dad (Bandit) and a Bluey character as well as their family car.
The LEGO DUPLO (10459) Bluey’s Family House with Memory Game set gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures.
The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. The set includes figures of Bluey, Bingo, and Mum (Chilli).
More About the LEGO 4+
The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4-5-year-olds and centered around the themes and interests they cherish.
The 4+ sets include LEGO 4+ (11203) Bluey’s Family House packed with fun features, items, and iconic characters. This fully modular playhouse makes building more fun, easy and motivating for young kids. The set includes the full Heeler family in LEGO minifigure form - Bluey, Bingo, Mum (Chilli) and Dad (Bandit) - alongside accessories and elements that are easter eggs from the show such as the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.
The LEGO 4+ (11202) Bluey’s Beach & Family Car Trip set features minifigures Bluey, Bingo, and Mum (Chilli). This set encourages imaginative play and role-play with all the essentials needed for a relaxing beach trip full of sun, sand, snacks and refreshments for Bluey and her family - it also features the iconic Heeler family car which can fit in seated position for all three included mini figures.
The LEGO 4+ (11201) Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe in a colorful playground complete with a slide, jungle gym, rotating pelican ride and - of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe.
Lastly, the LEGO 4+ (30687) Bluey Tea Party Recruitment bag includes minifigures Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a teapot, cups, cupcake and a red toadstool seat.
New LEGO Bluey Mobile Game
In addition to the exciting new LEGO BLUEY sets, the LEGO Bluey app, developed and published by StoryToys, is coming soon—with pre-orders launching shortly. Targeted at young children aged 2 to 7 years old, the app captures the spirit of the Bluey TV series by reflecting values, themes, and character representation.
The app will feature characters, builds, and props from the coming LEGO Bluey range to offer fun digital play experiences mixed with imaginative role play, creative building, and challenges. It is designed to align with young children's developmental needs to support both emotional and cognitive development.
The LEGO Bluey sets will be available for purchase via select global retailers and LEGO Branded channels from June 1st, 2025. Check out www.LEGO.com/Bluey for more information.
